Leaders in the music business from all over the world have been invited to ensure that the minds of the city’s creative’s are fed with exceptional knowledge to ensuring the region survives and thrives, delegates include promoters, managers, record labels, booking agents and music media to name a few. Working in partnership with Musexpo, they have ensured the calibre of speakers and business delegates are second to none and creating the largest music conference in the North of England. The keynote speaker at the conference is no other than the man who set up Sire Records, the legendary Seymour Stein. As well as signing the world’s most successful female artist Madonna, he also single-handedly changed the direction of garage bands. Speakers also include Liverpool’s own iconic singer Ian McCulloch and front man from Echo and the Bunnymen and recently confirmed Alison Wenham of The Association of Independent Music and Scott Cohen & Richard Gottehrer of The Orchard.

FACT cinema will host 2 movie screenings with the UK premiere of The Other Side of Hip hop: The Sixth Element which details the life of hip hop photographer and author Ernie Paniccioli and also showing is Julien Temple’s Oil City Confidential portraying the life of Dr Feelgood. Ernie Paniccioli will also hold an exhibition of his photographic work which runs at the old Rapid Hardware Store, Renshaw St for one month, celebrated Liverpool Photographer Mark McNulty will also be displaying an awe inspiring collection of his music work from the last 20 years. Screenadelica will also feature gig posters from some of the most influential designers from the USA and UK.

But back to the routes of the festival, the live music and its commitment to new bands and in particular. Gaymers, the UK's number 1 music cider, will once again be the official cider of Liverpool Sound City and will host an incredibly exciting line up on the Gaymers Stage at the city’s legendary Heebie Jeebies. The ever popular venue will play host to exclusive performances from Death of a Hero, The Ladykillers, Direwolfe, Fieldhouse and The Draymin, the line-up also includes many Liverpool based bands such as Terra Alpha, The Gutterfighters and Wonderlust.

Peter Spencer, MD Gaymers Cider Company Ltd said “2009 was a fantastic year and our continued support will make sure Liverpool Sound City is still the place to discover some of the hottest acts of the summer”.

Liverpool Sound City line-up is the best ever with Paloma Faith, Ian McCulloch, Delphic, The Maccabees, The Fall, Tinchy Stryder, Speech Debelle, Wild Beasts, Field Music, Los Campesinos, The Blackout, Wave Machines, The Sunshine Underground, Hot Club de Paris, Beth Jeans Houghton, Archie Bronson Outfit, Ian McNabb and Chilly Gonzalez to name but a few all playing next week.

GET YOUR WRISTBANDS! – A festival wristband allows entry into every amazing event between 19th – 22nd May and includes the chance to see over 450 bands and are selling fast, a choice of full 4-day festival wristbands and 1-day wristbands are available for sale online and also from special ticket booths that will be positioned around the main festival sites. The current price is £45 so it represents the best value to really take in the whole Sound City experience. Please note walk up prices during the festival will be higher

35,000 revellers are expected to attend Liverpool Sound City next week, it’s the festival wristband holders that truly create the energy and spirit of the music festival on the streets and venues of the city. They carry a whole list of exclusives available to WRISTBAND HOLDERS ONLY including Wristband Only Gigs (entry only with your wristband), Goody Bags filled with record company and sponsors freebies, Text Alerts with news about last minute gigs and special events, Aftershow Party Invites only announced on the day, Competitions exclusive prizes to wristband holders and ‘Money Can’t Buy’ prizes such as meet and greets.

BOOKING INFORMATION

Dates: 19^th – 22^nd May 2010

Location:  35 various stages, Liverpool, UK.
Passes and Wristbands: Standard Festival Wristband: £45
Standard Full Delegate Pass: £150
Walk up Festival Wristband: £60
Walk up Full Delegate pass: £200

Day Festival Wristband: Wed & Thu £17.50, Fri & Sat £22.50
Individual gig tickets are also available via www.liverpoolsoundcity.co.uk