Interesting video into the use of Mobile Ticketing by the London Symphony Orchestra, who along with Kodime (the digital Agency) and Salford University are testing mobile marketing and ticketing, allowing students to purchase discounted concert tickets through mobile apps. The apps will also use location data to show events nearby and allow students to share comments via social media. This is an Arts Council England funding project.
I can see there being more more use of this kind of individual organisational apps in the future, but the interesting bit is really when they start joining up and cross promoting events using each others apps.
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