Does your brand have an app? What could an app do for your brand? It could be a game, a new storefront or a way to assist your customers with your product.
The expansion and consumption of mobile platforms is growing exponentially. Coupled with creativity and the capabilities of technology, these days the possibilities are endless.
A few examples of effective use of mobile platforms include:
Starbucks have taken advantage of Apple's new Passbook technology to allow their customers to pay for drinks via their phone and track when they'll get their next free drink.
Rovio teamed up with NASA to develop Angry Birds Space. The demonstration trailer was filmed on the International Space Station.
CSL: The Sofa Specialists had an app developed by Liverpool based studio Apposing, which allows customers to browse, pay for and arrange delivery on their sofas.
The Nike+ suite of apps integrates with shoes, training equipment and games consoles to organise and score the user’s training regime.Second in the series of thinking sessions, our panel of industry experts will discuss the advantages and pitfalls of using mobile technologies as part of audience development and engagement strategies.
Matt Martin, Editor of Games Industry.biz
Dave Brown, Apposing
Tim Difford, The Next Web
Adam Perry, Founder of BandApp4.30pm-5.30pm
Thursday 15th November 2012
Bold Street, L1 4EZ
This event is free but registration is required. Register here.
thinking#2 will be followed directly on by a kin social.
If you’d like to attend the kin social you’ll need to register separately. For further information click here.