Session#2 in the series, entitled Build a Company Not a Product, looks at what it means to build a long term business.

For many companies and start-ups, the focus is often on what they want to make: how an app will work on a particular phone for example, or what features a product will have. But what happens when you think about building a company, and not a product? In this session we will hear and learn from experts who have adapted their approach to business by thinking about it in different ways and not having to rely on the one hit to succeed.

Confirmed speakers for this session include; AXM Venture Capital who manage the North West Fund for Digital and Creative, game developers Paw Print Games who've tasted success with their smash hit Kami Retro and the just released Swashbuckler developed in partnership with Paul Frank (out now for iOS), Damibu a leading developer that specialises in connected and high-end applications for mobile and web, the forthcoming Project EV: Liverpool an exciting accelerator programme for businesses with super growth potential, and more.

Event: Futureproof Routes to Market: Build a Company Not a Product
Date: 12th December 2012
Time: from 4pm
Venue: Baltic Creative Campus

Click here to register your interest/further information.

Following directly on from this event will be the Futureproof Network Café.  FNC is open to those attending the main session; but if you haven’t been able to attend, it is a chance to find out what you’ve missed and mingle with fellow industry professionals, delegates and speakers.

Save the Date: 16th January 2013
Session#3: Broaden Your Horizons
Looking at life outside games, how the skills of games and digital companies are applicable to other sectors.