Well as more and more daily activities take place on-line, we are leaving a longer-lasting and clearer action trail behind us than ever before. This trail reveals our desires (both fulfilled and unfulfilled), leads advertisers to our friends, and can even affect which paths are opened to us as options for future action. The machine-readability of our actions and relationships is now baked into the design of many of our most popular and pervasive online digital services. Why? Not by accident, and not by malice, but because of the commercial design opportunities this delivers.
Who’s it for?
Big Data isn’t just for Big Brother, or for Big Companies. In fact, it is particularly critical for small companies who are rapidly evolving the products and services they offer.
This master class will explore both the sunny and shady sides of data-aware digital design. Using on-line social games as an example, we will examine in detail some of the new social and commercial design patterns that Big Data opens up to digital designers and content providers of all sizes and flavours.
New technologies and services are making it much, much easier for firms of any size - even start-ups that are still just a twinkle in your eye – to take advantage of advanced data analytics to understand their users, their design, and their business performance. Come and see what’s in it for you.
Friday, March 30th 2012 at 1pm
Roscoe Room, 2 Rodney Street, Liverpool, L1 2UA
2 Hours with break sessions