Tuesday, 20 March 2012 09:55

Opportunity: Free Master Class: Making friends with Big Data

setgoThis looks so good I booked myself on to it and should be as it's a subject I am really interested in but would never know about how to find out more about it - so this is a perfect opportunity. The digital designer’s playbook is taking place on 30th March 2012 @ 1.00pm and is FREE to attend and only a couple of hours long. 

So what is it then I hear you ask?

Well as more and more daily activities take place on-line, we are leaving a longer-lasting and clearer action trail behind us than ever before. This trail reveals our desires (both fulfilled and unfulfilled), leads advertisers to our friends, and can even affect which paths are opened to us as options for future action. The machine-readability of our actions and relationships is now baked into the design of many of our most popular and pervasive online digital services. Why? Not by accident, and not by malice, but because of the commercial design opportunities this delivers. 

Who’s it for?
Big Data isn’t just for Big Brother, or for Big Companies. In fact, it is particularly critical for small companies who are rapidly evolving the products and services they offer. 

This master class will explore both the sunny and shady sides of data-aware digital design. Using on-line social games as an example, we will examine in detail some of the new social and commercial design patterns that Big Data opens up to digital designers and content providers of all sizes and flavours.

New technologies and services are making it much, much easier for firms of any size - even start-ups that are still just a twinkle in your eye – to take advantage of advanced data analytics to understand their users, their design, and their business performance. Come and see what’s in it for you.


Friday, March 30th 2012 at 1pm


Roscoe Room, 2 Rodney Street, Liverpool, L1 2UA 


2 Hours with break sessions

There are a limited number of pre-bookable one-on-one sessions available for registered attendees. Please contact This email address is being protected from spambots. You need JavaScript enabled to view it. to register your interest by March 26th 2012. Sessions will be allocated on a first come-first served basis.

Free Registration:


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From the sonic art archive

Kaffe Matthews -

August Rain In New York Doorways

Click to listen and for a free download



Recorded Live at Leaf Cafe on 4th May


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