I should not avoid my blog....
I was actually looking for a picture of Lydia for this site and came across this from a couple of years ago. It's a recording from a business webinar from the International Association of Virtual Assistants.
"Lydia Bates of What She Said talks about the basics of business blogging: Where business blogging came from, how it's developing, and most importantly what separates blogging for business from blogging for pleasure.
Lydia also looks at the characteristics of some good business blogs, and the 7 types of business blog you don't want to end up with.
And finally find out why blogging can be so tough when it looks so easy -- and why so many blogs fail."
Some great stuff here - maybe I should listen to her a bit more often.