I first saw this video a couple of years ago at (TEDx Liverpool), it was before most of us had smart phones and definitely before the iPad.
When I first saw it I was really impressed. My thoughts were along the lines of, why are Microsoft not showing this everywhere, this is fantastic, what an awesome company it really is. I was stunned by the vision of swiping of one article so another appears in the news paper and the touch sensitive paper that can exchange information about it’s physical location with local networks.
This was pretty awesome, we now have with ipads and other devices that offer something quite similar and the next generation of smartphones will take us even closer still.
After watching this it pulled in a Related Video – The face of new shopping otherwise known at retail – where you are guided through the store to the next item on your automated handheld shopping list, but it is here that Microsoft have gone to far – in no way would store be so easy to navigate as supermarkets want to to struggle to find things so that you pick up random items that you don’t need along the way to sit in the back of your cupboard and slowly rot.
But both of these visions of a Microsft Utopia have one thing in common they demonstrate that some earth shattering apocalypse needs to visit the earth before wiping our billions of people before they can take place. Both visions have so few people in that this is the only thing to believe to be correct. Whenever I go to the airport it is full to capacity even on those early morning flights and as for the supermarket, well where does it give you the option for stopping and chatting to friends as equally lost as you are while looking for the Mushy peas.
All the same these videos gave me a new vision of Microsoft a company that I didn’t rate as having any creativity.
