Channel 4 to simulcast all content online.
This game changing move by C4 will really pave the way for all broadcasters to follow suit, the BBC this summer are broadcasting live every event from the Olympics, across multiple platforms. Phone, iPad generally any internet connected device, including TV’s.
As reported in New Media Age website.
Channel 4’s head of viewer relationship management Steve Forde told new media age the move is part of its overall data-driven strategy to reward viewers for registering and providing more information.
“We have learnt content is king when it comes to what viewers want and because of that we are building our bank of rewards and benefits for people who register,” he said.
http://m.nma.co.uk/news/channel-4-brings-back-online-simulcast-as-part-of-data-drive/4002073.article
So the move is data driven, collecting information on viewer watching habits which will allow them to recommend programmes based on this data but also adverts and it is these adverts and the potential advertising revenue that are really driving this move. They want to create a digital nest that sees us engaging with their programmes while their advertisers engage with us.
Look ahead 2 years and we will be sharing what we watch with our friends in a Getglue fashion but within the walls of Channel4book.
Personally I will be unfriending anyone who watches Friends.