Tuesday, 14 January 2014 16:54

Creative pricing workshop

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One for the discerning Creative business in LIveprool - Creative Pricing is a full day workshop, by the end of which you will have had the opportunity to consider pricing policies for your business from three different perspectives:

  • Pricing in relation to costs and profits - the economics of pricing, including calculating minimum prices to break even and making allowance for distribution channels.
  • Pricing, perceptions and market positioning - how pricing affects customers' perceptions of you and your products in relation to other products and producers.
  • Pricing the options and ‘bundle of benefits' - how pricing relates to what exactly is being sold, including aspects of selling and licensing intellectual property.

Delivered by David Parrish, this workshop is interactive and you are encouraged to discuss issues in groups and engage in discussion with the course leader.

Workshops take place in a friendly and supportive atmosphere and use case studies and examples from creative and digital businesses.

Light lunch and refreshments throughout will be provided. Places are limited.

Clickhere to register.

"Working with Dave is really great, he sees business as an opportunity to be grasped by creatives and not to be feared." Ilsa Parry. 3D Designer.


Read 885 times Last modified on Monday, 18 April 2016 11:11

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