When on a car journey we know the important thing that matters on any journey, these being we know where we are setting off from and we know where we are heading to. And the same is true with a digital strategy. We know where we are now and we should know where we are heading to and realise when we when we get to our destination.
Strategy – a written document that takes in the broad brush strokes of what it is you as an organisation are doing, the setting of your aims and objectives.
Plan – the detail of the strategy broken down into a line by line response to the strategy. Normally the plan is broken down into sections using the aims as laid out in your strategy.
Alright don't moan too much about my lack of blogging on here - I have a lot of things to do and a lot of other places to blog but never fear I am still as cynical as ever.
I didn't check the last time I posted but I bet it is months ago - as it should be in some cases. It's OK to let this side of the site slip...... a little. I would really like to be able to get back just posting community media information but alas I keep on being dragged into doing work which i suppose i have to do as it's where the money comes from and I get a kick out of people recognising the skills and wanting me to build a website or some such like. But I promise as I promise every year that next year will be different.......
So this isn't an end of year round up it - it is more of a right well I will try harder to have more fun.
So what's on the cards. Well there are 4 Ignite Liverpool's lined up for next year right now. And I've just had a chat about doing a one off at Threshold Festival...... but I'm still thinking about that one as it would have to be musc orientated. Maybe a chat with Bernie Connor would help me along....
I've also been talking about the return of Social media Cafe Liverpool, again love the idea but it is quite a bit of work to pull off. I have to send emails and ask people to get involved. produce flyers and posters and edit videos and things. But we'll probably do a couple of those in the spring. Get in touch if you want to get involved.
With the Binary festival coming up I really want to do something a little larger than an @SMCLIV and focus on practical conversations. Normally you go to Digital conferences and all you get is what is going on on the East Coast of the US. Well, I don't live there I live here. And I want to know what my elected representatives are thinking and doing. I also want to know what those who hold the power are thinking and doing - they are not elected but they get away with nice little events that make them look like good boys and girls while they make our lives hell as we suffer with their infrastructure. You know who I mean.
So that is 2016 all boxed off then. Looks like a great deal so we will have to see how I get on.
I should say before I close that I should spend sometime on sorting this site out also.
I've been in the habit of creating these presentation over the past few years and using them at Jelly Liverpool, Social Media cafe and Ignite Liverpool. This is the latest edition and if some of the event have gone already then at least they will be back around at some point. So feel free to share.
As I can't get the iframe embed to work at the moment and I'm in a bit of a hurry here is the link to the presentation while I spend my time hopefully more fruitfully working out why the iframe embed isn't working.
I was lucky enough to make it down to the Innovate UK event last week at Baltic Creative, the creative hub of Liverpool where loads of app makers, designers and generla web developers have offices. I was there for the Innovate UK event which was a networking session and a series of presentations to help digital sector workers (that's us) to fiind out more about Innovate UK and what they have to offer. I liked what i saw so I thought I would share it as best as I can.
We've been asked many times before "When are you running your next (insert random digital workshop name) workshop?" and the answer has always been soon...... but from circulating our Join the Mailing List link where people can sign up to find out more, well there is clearly a lot of hunger out there for a whole range of digital workshops.
Good to see Social media Cafe Manchester is returning or is it #smc_mcr or is it Common Ground. A name change is always good but especially when it's got Social Media in the title, I know Social Media cafe Liverpool has always struggled with the title as it can be confusing for people who think it is going to be purely about Social Media but the digital world is bigger than that
I wasn't able to make it to the recent Arts Council event Digital Utopias in Hull, a one-day conference, which said it would inspire and incite debate about how new technologies are enabling creativity across the arts. Sadly I was away in Bristol teaching and I haven't been able to split myself yet so I could be in two places at once!
But luckily they did live stream it (although not that well advertised) but it did mean that they recorded the whole session and have made that available via youtube.
I received a lovely email from Eventbrite the other day telling me about what I was up to last year...events wise. So here is a quick update from them about the events that I've organised over the last year.
So I've organised 19 events that 719 people attended (nice) and 3.3 thousand looked at my events listing on Eventbrite. They also kindly informed me that Liam Shore is the person that attended my events the most last year! Sorry Liam I promise I'll introduce myself next time as don't know who you are.
Give get in touch if you want to talk about events, workshops or training.
This is a bit of a round up of what we have been doing and what we are planning on doing over the next 12 months.
So over the last year we've been running almost weekly workshops for new businesses looking to set up their digital presence, across the North West, for our client Blue Orchid. Who admittedly take a lot of the pain out of orgainsing the training events when i just have to step in and deliver the content. But over the next 12 months, we'll be running our own workshops here in Liverpool aimed especially at new businesses and the voluntary sector. And we'll be bringing you more news on these soon.
More websites!!! We are backed up with orders for new websites so we'll be working our designers harder than ever.
More knowledge sharing! You probably know that we are involved in delivering Ignite Liverpool - one of Liverpool's foremost knowledge sharing events, well we have more of those coming along, starting on the 8th January.
We're also involved, if you didn't already know, in Jelly Liverpool. Sponsored by Liverpool MI and Vision, Jelly opens up oppoortunities for freelancers who normally might work at home or in a solitary office to get together for the day and co-work. Yep co-work - working alongside someone that you might not even know. As one of the organisers it is great to be able to signpost people to others who work in a similar field or whose needs might match up. I'm always being asked about Wordpress developers and at Jelly there are alwasy loads of people I can point to and say "they can help you with that".
We're also looking to create a new event to replace Social Media cafe Liverpool even though we loved the style and format of the event - I think to many people got the wrong end of the stick as it was aimed mainly at people who were already very tech savvy. But we'll see, we might squeeze another in somewhere this year.
Knowledge should be shared as knowledge is power.
The next event we're investinig a bit of time in is going to be called something along the lines of "City Salons" with short talks from 3 to 4 people laying out their thoughts on a particular subject which is the theme of the night. Themes such as Health, Play, Business, Transport, Politics, Culture, Media and others.
Each speaker will be given five minutes to talk about their area of expertise. They sit then for a round table discussion which takes place with an interviewer. The most important element of this is the opportunity for questions to arise from the audience.
The reason for wanting to do these "City Salons" is the feeling that once again certain information doesn't filter out to the right people or that those in power aren't being questioned about the work that they are doing or have done. A conversation with a friend about 12 months ago really brought my attention to the fact that our reasons for getting involved in events like Ignite, SMC etc is the belief that knowledge should be shared as knowledge is power.
I shoud probably write more but with that kind of schedule I haven't got time right now.
That's about it folks - if you have any questions then drop us a line at the email below or at me @neilmorrin on Twitter or us @defnetmedia
You may tyhink of us as sitting back here not doing anything, but you woudl be wrong. We have been really busy building websites for other people and over the summer we have trained about 200 new business in how to build their own wordpresss sites.